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Will Infused Kit-Kats be Canada's favourite?

Posted by Emma Baron on


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Song of the Week - Twisting the Night Away by Sam Cooke

Sam Cooke released this gem in 1962. A decade later, Mick Jagger was denied a Japanese visa for too much 'twisting' (a drug bust a few years earlier). Tonight we're twisting the night away with some our favourite cannabis brands and their creators at the Lift Vancouver Expo. Emma will be running a joint rolling competition on Saturday, January 11th from 4 - 4:30pm with The Green Tent, so stop by and say hi if you're in the neighbourhood?
The Long Form - Tell me what you want, what you really, really want

“Should we make it kosher?” “Will they buy organic?” We’re hanging out at the Canadian cannabis industry’s big conference in Vancouver this week. We’re happy to let you know that it the first conversation we overheard was licensed producers, talking about you. Despite the rollercoaster of a product journey that we’ve all been riding, there are some producers that are really excited to serve you up some actually great offerings. They’ve been busy hacking through red tape and provincial distribution systems, trying to make it easier for you to get their product at more retail locations, in a better state of freshness.


Don’t get us wrong, not all brands are created equally, it’s not all sunshine and roses. There are also the Nestles of the cannabis industry: abusing resources; a lack of concern for the environment, employees, or overall impact of the product; in it to win it, make a bunch of money, and then move on. Now that the industry has seen the initial boom and bust, the good news is that people who were in it for the gold rush can move on to the next thing to make room for people who really truly care about your enjoyment of the product and consumption experience.

Legalization 2.0, with concentrates, edibles, and topical products, is the last death rattle of shitty weed. Producers with subpar product who couldn’t sell their dry, terpene-lacking, sad buds will be boiling down that pot into concentrates and edibles.  Here’s where the wheat is separated from the chaff.

The range of edible offerings will be one of the most interesting battles for your dollar, as this is where most consumers have a better idea of what they’re looking for. There’s a frame of reference for food - when presented with a range of options of chocolates, it’s easy to describe why your preference and your interpretation of quality - whereas reviewing cannabis cultivars can be a little hazier.

You’ll know if you’ve ever made, or even just eaten edibles, that careful consideration of flavours is necessary. We’re super curious to see which edible options rise to the top: Which are the local chef’s favourite? Which ones deliver the over all best experience? What format and flavours do Canadians prefer? It’s like a whole season of Masterchef playing out on the dispensary floor - and you’re the judge. 
 


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The News: Why diversity in cannabis boardrooms is critical to industry success.

News, but not news, amirite? Even though there have been panels at industry conferences and articles and meetings about diversity from the beginning of the legal Canadian industry, this is still a problem in cannabis. When all-white boardrooms can’t make room for new ideas and perspectives, it’s difficult for consumers to identify with the products.
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The Social Calendar
  • Halifax, NS: DOSED Documentary by Golden Teacher Brands at Paul O’Regan hall on Saturday, January 11th from 7 - 9:00pm 
  • Toronto, ON: Winter Fridays at Evergreen Brickworks on now until February 13th from 5:30 - 9:30pm
  • Victoria, BC: Macramé Plant Hanger by Oaklands Community Association on Saturday, January 25th from 10 - 11:30am
  • Whitehorse, YT: Meet Your Maker 2020 by TIA Yukon on Monday, January 13th from 5 - 7:00pm 
High Art

Take a few moments to put your work down and enjoy a little daydream fodder...
 
'50,000 Photographs Combine to Form a Detailed Image of the Moon and Stars' by Andrew McCarthy

Just put your iPhone camera away now...

Take the Bait 
'Typologies of New York' a crowd sourced hyperlapse

Turns out we all take the same pictures... 

Take the Bait 
Keep your stick on the ice!

- Emma & Carol
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